Thursday, November 13, 2008
Auto Industry
Its funny to me, the fact that our the big three automakers are struggling to make ends meet. There is the Chevy Volt, another empty promise. I remember reading one of those science magazines back in the 90s promising we would have electric cars on the road by the year 1997. The automakers are choking themselves because of their stubborness to not improve fuel efficiency and affordability. Instead of offering people cheap, fuel efficient cars they tell us we should be driving light trucks. Fuel efficiency is not high tech or new, a Geo metro from the 90's could get 50mpg. Tata motors of India is now manufacturing a vehicle that costs $2000 and gets 50mpg. There is no American automobile that can compete with the Tata. But what about hybrids? Hybrids get 50mpg. The problem comes with a steep price tag of about $20k. Most people will never even break even on their investment, even at $4/gal. It is not economical to buy a $20k car when anyone can buy a $10k car that goes 32mpg. I guess what Im trying to say in this post is many people want affordable and efficient cars and the industry is not responding to that demand. If the industry dies thats their own problem, because free market means you either win, or you die. Its called natural selection.
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